Google Cloud Professional Machine Learning Engineer PMLE — Topic 1 Question 63

Question

You work for a large retailer and have been asked to segment your customers by their purchasing habits. The purchase history of all customers has been uploaded to BigQuery. You suspect that there may be several distinct customer segments, however you are unsure of how many, and you don’t yet understand the commonalities in their behavior. You want to find the most efficient solution. What should you do?

Accepted Answer

Correct answer: A. The correct answer is A. Option A: Create a k-means clustering model using BigQuery ML. Allow BigQuery to automatically optimize the number of clusters. BigQuery is a serverless, petabyte-scale data warehouse for fast SQL analytics with no infrastructure to manage.

Google Cloud Professional Machine Learning Engineer PMLE — Question 63